Malaria Consortium was awarded a grant from UNITAID to create a private sector market for quality-assured malaria rapid diagnostic tests (RDTs) in Nigeria.
The project was to be implemented through an indirect approach to marketing that involved supporting manufacturers in different service delivery areas as well as providing incentives along the supply chain, thereby stimulating the market.
To design appropriate interventions an understanding of the malaria RDT supply chain in Nigeria was required, including the identification of value-creating processes, a determination of the total cost of the product or service attributable to each value creating process, as well as an identification of the cost drivers for each process.
Montrose was contracted to carry out a value chain analysis of the malaria RDT market in Nigeria. This included a review of market segments, distribution channels, price points, product differentiations, selling propositions and value chain configurations yielding the greatest competitive advantage.
The value chain analysis analysed the factors that influenced the RDT market performance in order to identify opportunities and incentive structures to increase efficiency and market share of quality-assured RDTs.
The value chain analysis informed the interventions that Malaria Consortium subsequently deployed to stimulate and develop the malaria RDT market in Nigeria.